The book itself is cute - I've skimmed it right now; there are some editing screw-ups (in Ed's profile section it says "alchemy creates something out of nothing!" which is blatantly wrong; but in the section on alchemy they have it correct), but overall it's amusing. I spent an hour and a half chewing someone's ear off about the three-or-so pages on "real" alchemy in the back of the book, but I've ranted myself out in that regard.
Anyway, the book's loose into the wild. Go check it out yourself. XD